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Female Firearms Ownership: Why Women Buy Guns

Gun ownership among women has steadily increased in the past decade, with 2020 introducing more women to guns. But why are women buying?

If you’ve wandered into the gun store recently, you might have noticed it looks a little different.

Among the rows of black handguns and FDE colored rifles, pinks, purples, and teals peer out from the gun case. Bedazzled ear pro, lacey holsters, and other feminine accessories line the shelves.

Womens Brands Alexo Athletica Skirt
Holsters + skirt…maybe you’ve seen these?

While the gun industry often looks to capitalize on new shooters, one demographic in particular is getting a lot of attention — women.

But what shaped this dramatic increase in female gun owners?

Gun Ownership Among Women

According to a Pew Research Center survey, in 2005, women accounted for only 13% of American gun owners.

By 2020, that number almost doubled, with women representing nearly 25% of gun owners in the United States.

Women Guns NRA
(Photo: NRA)

Female gun owners are considered the fastest-growing demographic in the gun world.

But female gun ownership looks different than that of men.

On average, women opt into guns later in life. Women, on average, buy their first gun around the age of 27. In contrast, the average age for a man’s first gun is 19.

Self-defense is the most cited reason for gun ownership for both sexes. However, men typically list recreation, competition, or hunting alongside defense as reasons for purchasing firearms.

Home Defense Glock G19
Defense was cited as a primary reason for gun ownership.

On the other hand, self-defense can often be the only reason for gun ownership among women. 27% of female gun owners say they have no further interest in firearms outside of personal protection.

In the U.S., 19.3% of women experience rape while 43.9% face sexual violence other than rape. With more than half of adult women living alone in the U.S., it’s no surprise women stock up on safety tools.

And firearms offer a solution.

Women's Tac Pants 2
Single women make up 30% of firearms owners in the U.S.

“It’s a very helpless feeling knowing you can’t protect yourself or your family,” Terry Marsh told News & Observer after an intruder almost entered her home at 1 a.m. “If I had a gun or a way to protect myself, it would have given me a little bit of power, and I’d have felt secure.”

Marsh later went out and purchased her first handgun.

She’s not alone.

Women’s centric shooting organizations like The Well Armed Woman and A Girl & A Gun aim to encourage new shooters. They offer an alternative to all-male ranges and classes. Ultimately, these organizations emphasize safety thorugh training and education.

A Girl & A Gun boasts over 6,000 members with chapters in almost every state. The group noted a significant increase in interest and participation…especially in 2020.

Pandemic, Protests, and 2020

2020, a year renowned for COVID-19 and heightened social tensions introduced more Americans to guns, gear, and ammo.

The FBI recorded over 39 million background checks for firearms in 2020. Just months into 2021, that number already sits at 12 million.

But in a time where gun sales remained at an all-time high, not all gun purchases were made by men.

In fact, women accounted for 40% of gun purchases in 2020.

Even gun organizations experienced this influx, with A Girl & A Gun’s membership spiking over 150% just by July 2020.

Kat with Gloves and a Pistol

An examination of its new members showed that while most grew up in a home without guns, the fear of civil unrest pushed them to reconsider a gun-free home.

Kathryn, a woman from Texas, was one such gun owner. A trauma surgeon and admittedly anti-gun, she said the pandemic and unrest was a contributing factor in her decision to purchase a firearm for the first time.

“I’m a trauma surgeon and have treated a fair share of gunshot victims in Chicago and Houston. I have been pretty ‘anti-gun’ as a result up until COVID,” she told surveyors with A Girl & A Gun. “At that point, I figured I might as well get comfortable with at least handling firearms in case I had to use one.”

AGAG New Shooter Survey 2020
A Girl & A Gun New Shooter Survey 2020 (Photo: AG & AG)

Instructors and educators also faced an influx of new shooters signing up for classes, including the female demographic.

“We are seeing single moms, the elderly, and most surprising is middle age couples that have never seen the need to be armed,” said GW Ayers III, chief operating officer at Rainier Arms Firearms Academy, the training unit of Wichita, Kansas-based Rainier Arms Group.

In 2020, Rainier says enrollment for its CCW courses jumped 50%.

Womens Brands AA and AIS
Women continue to flock to guns…but why?

Cherie Hicks, a 58-year-old mother and yoga instructor from California told Pew Pew Tactical that though she is an experienced shooter, she plans on “amping up” her training.

“After the rioting and the looting started, that was it,’’ Hicks explained.

Though COVID-19 vaccinations are rolling out and riots have calmed, gun sales haven’t slowed down — nor does it look like they will.

COVID S&W Shield

The National Shooting Sports Foundation’s Mark Oliva said with enhanced gun laws potentially on the horizon, Americans continue to stock up — women included.

“It is clear that firearm sales in March were driven by gun control calls from politicians to ban entire classes of firearms and enact onerous gun laws,” Oliva told CNN Business.

Evolving Industry

With estimates in the millions, more and more American women are entering the gun community. While some bemoan the use of pinks and purples in gun stores, experts say it’s imperative the industry encourages ladies.

“Women are making a difference in the world of firearms,” Carrie Lightfoot, founder of The Well Armed Woman, said. “I believe there is no denying that women are here to stay and, therefore, need the industry to continue to understand who they are and what they want.”

Womens Brands AA and AIS
Brands like Alexo Athletica and Armed In Style bring choices to women.

And the industry seems to be trying. Every day more accessories aimed at women sprout up in online stores. Even more encouraging, women-owned brands continue to enter the firearms landscape. These niche businesses specialize in firearm-themed gear apparel and accessories for women.

This approach is smart, according to Lightfoot’s data. Her small sampling of 5,000 women revealed ladies poured over $3.5 million into guns in 2019.

“The female market offers enormous potential and dollars to the firearms industry,” Lightfoot said.

The earning potential for gear, guns, and accessories marketed towards women is endless, so long as the industry is willing to provide intelligent, safety-conscious designs.


Armed with cash and willing to invest in their safety, female gun owners represent a fast growing subset of the gun community.

CCW Range Practice

As long as the industry continues to support women through education, training, and gear, there are no indications lady shooters will slow down any time soon.

What are your thoughts on female gun ownership? Share your comments below. And make sure to check PPT every Wednesday for a new women-friendly article. In the meantime, check out our guide on the Best EDC Items for Women or read up on why gun publications should be including women.

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3 Leave a Reply

  • Commenter Avatar

    There is nothing better for leveling the playing field than a hand gun in the hands of a woman who knows how to use it. A hand gun puts a 90-lb petite woman on a roughly equal playing field with a 250-lb solid-muscle man who is attacking her.

    Those who would deny that woman the right to carry a firearm if she chooses to are in no way for women's rights.

    December 25, 2022 7:07 pm
  • Commenter Avatar
    Darrin Holtrey

    Thank you for your work Ms. Billings. Your articles are well researched and well written. They are very valuable to send to my single female friends who are becoming more concerned for their household safety. Keep up the good work!

    January 27, 2022 7:23 am
    • Commenter Avatar
      Jacki Billings, Editor

      Thanks so much for reading!

      January 28, 2022 6:41 am
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